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American economist Theodore Levitt said, “imitation is not only more abundant than innovation, but actually a much more prevalent road to business growth and profits.”
We have a number of conversations internally and with our clients about innovation vs. imitation. One company copies another in the name of innovation and so on. In his book, Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge, author Oded Shenkar challenges the notion that imitation is a bad thing. Download this free 8-page digital summary to learn how to generate huge profits through imitation.
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